Public Relations, Media Relations, Press Releases, Product Launches, Publicity, Media Coverage, Photocalls, Crisis Management, Media Skills Training
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From writing and issuing press releases, reports, statements to organising videocalls, press conferences, product launches to overall media liaison, pro and reactive, to acting as a media spokesperson– there will always be a clear brief between us and the client.
This involves agreeing:
Specific goals
Objectives
Key messages
Timeframe
Target audience – public, stakeholders, staff, customers, suppliers
Communication tools
Internal or external issues can have a devastating effect on a client’s reputation. An up to date crisis management policy should be in place.
This involves agreeing:
An internal ‘chain of command’
Obtaining as much information from key staff as possible
Writing ‘holding’ statements for staff, customers and the public
Providing media skills training to selected spokespeople.
Briefing the media, issuing statements on the company website and the use of social media
Involves:
Research
Writing documents
Writing press releases for newspapers, broadcast and online media outlets
Pitching stories to editors
Media liaison – journalists, photographers, video journalists, picture editors
Issuing press releases to relevant journalists, editors, producers, researchers
Organising press conferences, photocalls, product launches
Issuing diary notices/invites to media
Organising photo calls
Arranging media interviews for journalists
Interview preparation with client spokesperson
Media monitoring
Preparing for media interviews
Print, radio, television, online.
Preparation, Preparation, Preparation
Understanding different types of interview – soft, chatty, aggressive, bullish
Soundbite, studio, telephone, outside broadcast, doorstep.
Agreeing your message (s) and sticking to it
Anticipating that difficult question
Role play video interviews for print, broadcast and online