Services

From writing and issuing press releases, reports, statements to organising videocalls,  press conferences, product launches to overall media liaison, pro and reactive, to acting as a media spokesperson– there will always be a clear brief between us and the client.

Our Areas of Expertise

This involves agreeing:

  • Specific goals

  • Objectives

  • Key messages

  • Timeframe

  • Target audience – public, stakeholders, staff, customers, suppliers

  • Communication tools

Internal or external issues can have a devastating effect on a client’s reputation. An up to date crisis management policy should be in place.

This involves agreeing:

  • An internal ‘chain of command’

  • Obtaining as much information from key staff as possible

  • Writing ‘holding’ statements for staff, customers and the public

  • Providing media skills training to selected spokespeople.

  • Briefing the media, issuing statements on the company website and the use of social media

Involves:

  • Research

  • Writing documents

  • Writing press releases for newspapers, broadcast and online media outlets

  • Pitching stories to editors

  • Media liaison – journalists, photographers, video journalists, picture editors

  • Issuing press releases to relevant journalists, editors, producers, researchers

  • Organising press conferences, photocalls, product launches

  • Issuing diary notices/invites to media

  • Organising photo calls

  • Arranging media interviews for journalists

  • Interview preparation with client spokesperson

  • Media monitoring

  • Preparing for media interviews

  • Print, radio, television, online.

  • Preparation, Preparation, Preparation

  • Understanding different types of interview – soft, chatty, aggressive, bullish

  • Soundbite, studio, telephone, outside broadcast, doorstep.

  • Agreeing your message (s) and sticking to it

  • Anticipating that difficult question

  • Role play video interviews for print, broadcast and online